“By failing to prepare, you are preparing to fail.”
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
“Unfortunately, there seems to be far more opportunity out there than ability.... We should remember that good fortune often happens when opportunity meets with preparation.”
“Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for it. The victorious performance itself is merely the demonstration of their championship character.”
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
“The successful warrior is the average man, with laser-like focus.”
“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.”
More than 60% of magazine readers took action as a result of a magazine ad or article.
91% take action after reading a digital issue. Studies show that 43% of magazine readers make online purchase decisions vs. 21% of non-readers
Magazines continue to score higher than TV or the internet in “ad receptivity” and other engagement measures. Readers spend an impressive 41 minutes with each issue. Among digital readers, 73% read or tap on advertisements appearing in electronic mags.
Consumers embrace advertising as a part of the brand experience. In fact, studies show that ads in magazines rank higher in trust than ads on TV, radio or online.